Seven and Seven (7&7) Cocktail: The Ultimate Guide

The Seven and Seven (Seven & Seven, 7 & 7, 7 and 7) is a classic mixed drink featuring a blend of Seagram’s 7 Crown Blended Whiskey and 7-Up soda, served in a highball glass over ice, and garnished with lemon or lime. It offers refreshing effervescence and smooth citrusy flavor profile that suits a wide variety of occasions.

What’s in a Name?

The Seven and Seven is a cocktail named for its two ingredients: Seagram’s 7 Crown Whiskey and 7-Up soda.

It is referred to as Seven and Seven, Seven & Seven, 7 & 7, 7 and 7, with all of the names being used interchangeably.

Why is it Popular?

From its lounge origins in 1970s America, the Seven & Seven has evolved into a timeless classic that is enjoyed worldwide and remains a staple in both bars and homes for its simplicity and the refreshing balance of the two ingredients. It’s a drink that doesn’t try too hard, yet never fails to impress cocktail novices and connoisseurs alike.

  • Ease of Preparation: Its simplicity makes it accessible to anyone.
  • Refreshing Taste: Offers a perfect balance of sweet and citrus, as well as invigorating fizziness.
  • Cultural Staple: A classic cocktail that’s part of American cocktail history.
  • Global Popularity: Now enjoyed in bars and homes all over the world.


As the name suggests, a classic Seven and Seven (7&7) cocktail calls for 1-2 ounces (30-60 ml) of Seagram’s 7 Crown Blended Whiskey and 4-6 ounces (120-180 ml) of 7-Up soda, poured over ice in a highball glass, garnished with a wedge or slice of lemon or lime. It is a refreshing balance of sweet and citrus notes, perfect for a relaxed sip.

  • Seagram’s 7 Crown Blended Whiskey: 1-2 ounces (30-60 ml)
  • 7-Up Soda: 4-6 ounces (120-180 ml)
  • Garnish: Lemon or lime slice or wedge
  • Ice: Preferably ice cubes for slower dilution

Ingredient Substitutes

  • For whiskey, a light rye or a bourbon can offer a sweeter or spicier twist.
  • Instead of 7-Up, any clear lemon-lime soda (like Sprite) or even ginger ale works for a different kind of sparkle.

Ingredient Proportions

Achieving the perfect 7&7 balance is more about personal taste than exact science. A 1:3 whiskey to soda ratio often hits the sweet spot, but adjust to your liking—more whiskey for a stronger kick, or more soda for a lighter touch.

Best Ingredients

Because the mixed drink only contains two ingredients, quality is key—opt for a smooth, versatile whiskey and a crisp, clean-tasting lemon-lime soda. Of course, the classic choice is the Seagram’s 7 Crown Blended Whiskey and 7-Up soda. The freshness of the garnish can also elevate the drink, so use freshly sliced citrus.

Flavor Profile

The 7&7 is all about harmony—a silky whiskey note with the lively tang of citrus soda. It is a cocktail with a refreshing fizziness, moderate sweetness, and a bright, clean finish that invites another sip. It is approachable for newcomers yet satisfying for the seasoned drinker.

Tools & Equipment

Crafting a Seven and Seven (7&7) requires minimal tools: a highball glass for serving, a measuring jigger to ensure proper proportions, and a bar spoon for stirring. These tools ensure your cocktail is measured and mixed to perfection.

  • Highball Glass: The traditional vessel for a 7&7, showcasing its clarity and effervescence.
  • Measuring Jigger: Essential for accurate ingredient ratios.
  • Bar Spoon: A long spoon for stirring without splashing.

Instructions for Preparation

To mix a Seven and Seven (7&7), fill a highball glass with ice, pour in the whiskey followed by the 7-Up, and stir gently. Garnish with a lemon or lime slice for that citrus zing. The simplicity of preparation makes the 7&7 a favorite for both home and professional bartenders.

  • Step 1: Fill highball glass with ice cubes.
  • Step 2: Measure and pour 1-2 ounces of whiskey over the ice.
  • Step 3: Top with 4-6 ounces of 7-Up soda.
  • Step 4: Stir gently with a bar spoon to mix.
  • Step 5: Garnish with a fresh lemon or lime slice.
  • Step 6: Serve immediately and enjoy the fizzy delight.

Stir or Shake

The Seven and Seven (7&7) cocktail benefits from stirring, not shaking. Stirring preserves the drink’s clarity and carbonation, ensuring a crisp and refreshing experience.

  • Why Stir: To maintain the soda’s effervescence.
  • Stirring Technique: Use a bar spoon and gently stir to mix the ingredients well without losing the fizz.

Ice (Chilling & Dilution)

Ice is the silent hero of the 7&7, chilling the drink while its gradual melting dilutes the whiskey just enough to mellow its strength. Use larger ice cubes for a slower melt and minimal dilution, keeping the cocktail cool and potent.

Scaling (for a Group)

Scaling up a Seven and Seven (7&7) for a group is straightforward. Maintain the whiskey to soda ratio, and mix in a pitcher or jug. Serve in individual glasses with ice and garnishes, ensuring each glass has the cocktail’s signature taste and fizz.

  • Batch Mixing: Prepare in a pitcher for convenience.
  • Consistent Ratios: Keep the 1:3 whiskey to soda ratio.
  • Serving: Pour over ice in highball glasses and garnish accordingly.

Troubleshooting (Biggest Mistakes)

The biggest mistakes in making a 7&7 include over-stirring, which can flatten the soda, and incorrect proportions, which can overpower or weaken the drink. Always aim for balance and stir gently to preserve the cocktail’s integrity.

  • Over-Stirring: Avoid stirring too vigorously to prevent losing effervescence.
  • Proportions: Stick to the recommended whiskey to soda ratio for a balanced drink.
  • Quality of Ingredients: Use fresh garnishes, good quality soda and whiskey to ensure the best flavor.


The visual appeal of a Seven and Seven (7&7) lies in its simplicity and elegance. Serve it in a clear highball glass to showcase its effervescence and golden hue. A well-placed garnish adds a pop of color and hints at the citrus notes within, making the presentation as inviting as the drink itself.


A highball glass is the go-to for a 7&7, allowing for the perfect ratio of whiskey to soda, and highlighting the drink’s appealing aesthetics of golden effervescence. However, for a twist, a Collins glass can offer a taller, slimmer profile, enhancing the visual journey of the golden bubbles even more.

  • Highball Glass: The traditional choice that complements the drink’s proportions.
  • Collins Glass: A taller alternative that elongates the drink’s profile.


A slice or wedge of lemon or lime is the quintessential garnish for a 7&7, adding a citrusy edge. For a creative twist, consider a lemon twist or a sprig of mint for an aromatic garnish that offers a hint of herbal freshness. For a fruity note, consider a maraschino cherry.

  • Lemon or Lime Slice or Wedge: The classic garnish that provides a zesty aroma.
  • Lemon Twist: A curled lemon peel adds elegance and a stronger lemon scent.
  • Mint Sprig: Offers a refreshing aroma and complements the citrus notes.
  • Maraschino Cherry: For a hint of cherry sweetness.

Variations & Riffs

The Seven and Seven (7&7) is a versatile cocktail, and its simplicity lends itself to numerous variations. Popular riffs include the Whiskey Ginger, using ginger ale instead of 7-Up, or the Crown and Sprite for a sweeter take. A Scotch and Soda offers a smokier profile, while substituting cola results in the classic Whiskey Cola.

  • Whiskey Ginger: A spicier variant using ginger ale.
  • Crown and Sprite: A sweeter twist with Sprite.
  • Scotch and Soda: For a smokier flavor.
  • Whiskey Cola: A bold, classic alternative.

Here are some other easy mixed drinks that only contain 2 ingredients.

Experiment (Create Your Own)

Creating your own riff on the Seven and Seven (7&7) allows for personal expression. Start with the base of whiskey and consider mixers like tonic for bitterness or a flavored seltzer for a fruity twist. Garnishes can range from classic citrus peels to more adventurous options like star anise or a cinnamon stick for added aroma and complexity.

  • Base: Begin with a smooth whiskey.
  • Mixers: Experiment with tonic, flavored seltzer, or even tea.
  • Garnishes: Get creative with star anise, cinnamon, or even a splash of bitters.
  • Balance: Aim for a harmonious blend of flavors, adjusting to personal taste.

Serving Occasions

The Seven and Seven (7&7) cocktail is a versatile choice, perfect for various occasions. Its refreshing nature makes it ideal for summer barbecues and casual gatherings, while its simplicity suits laid-back home bars or elegant cocktail parties. It’s also a go-to for happy hour or to unwind after a long day.

  • Cocktail Parties: Easy to prepare, allowing hosts to enjoy the event.
  • Happy Hour: A popular choice for its relaxed vibe and easy sipping.
  • Summer Barbecues: Its refreshing taste complements outdoor dining.

Food Pairings

Pairing food with a Seven and Seven (7&7) is all about complementing its crisp, citrusy flavors. Try it with grilled chicken, light pasta dishes, or seafood. Its effervescence can cut through the richness of creamy cheeses or a buttery steak, and it’s delightful with lemon-flavored desserts.

  • Creamy Cheeses: The fizziness contrasts with creaminess.
  • Grilled Chicken: The smokiness of the grill matches well with the whiskey.
  • Seafood: Especially good with lighter fare like shrimp or scallops.
  • Lemon Desserts: Echoes the cocktail’s citrus notes.

Discover the classic charm of the Seven and Seven (7&7) by crafting your own, and share your mixology tales with us on social media!

7&7 Cocktail

Seven and Seven (7&7) Cocktail

Sip on the classic Seven & Seven (7 and 7), a mixed drink named for its simple yet perfect combination of Seagram's 7 Crown Whiskey and 7-Up, served over ice in a highball glass garnished with lemon or lime. Its crisp and effervescent nature makes it an ideal choice for any occasion.
Total Time 3 minutes
Print Recipe Pin Recipe


  • 1 Measuring jigger
  • 1 Highball glass
  • 1 Bar spoon


  • 2 oz Seagram’s 7 Crown Blended Whiskey (or other whiskey; 1-2 oz)
  • 6 oz 7-Up (or other lemon-lime soda; 4-6 oz)
  • 1 slice Lemon (or lime; optional for garnish)
  • Ice


  • Fill a highball glass with ice.
  • Add the whiskey.
  • Top with lemon-lime soda for a sparkling touch.
  • Stir gently to mix the flavors without losing the fizz.
  • Garnish with a citrus slice for a zesty note.


Calories: 211kcalCarbohydrates: 18gProtein: 0.1gSodium: 17mgPotassium: 2mgSugar: 17gCalcium: 3mgIron: 0.04mg
Calories: 211kcal
Course: Drinks
Cuisine: Cocktail
Keyword: 7-Up, whiskey
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